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06
Item#:
9780174450740
Your Price:
7031.00
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For undergraduate/graduate-level courses in Hospitality and Tourism Marketing.

THE most widely used Hospitality marketing text-comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries. An abundance of real-world examples and cases and experiential and internet exercises give students extraordinary insight into marketing situations they will actually encounter on the job.

Item#:
9780131193789
Your Price:
1238.00
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Item#:
9780335227242
Your Price:
8669.93
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For introductory undergraduate courses, and MBA-level MIS and Information Systems courses that want to integrate business with technology.

These authoritative authors continue to define the MIS course by providing comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision making in an exciting and interactive manner.

Item#:
9780132304610
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Description

For course review on a specific topic, e.g., pediatric nursing, review for NCLEX-RN, and review for specialty training.

This resource provides a core content review of the subject in outline format. Each chapter opens with a brief outline, objectives, key terms with definitions, media box with summary of CD and CW content, as well as a pre-test. The pre-test and post-test guide the student through a self-paced review. Other features unique to this resource help further enhance the review process.

Bibliography

Mary Ann Hogan, RN, CS, MSN has been a nurse educator for 20 years, currently as a Clinical Assistant Professor at the University of Massachusetts, Amherst. She has taught in diploma, associate degree, and baccalaureate nursing programs. A former item writer for the CAT NCLEX-RN, Ms. Hogan has been teaching NCLEX-RN review courses throughout New England for the last 14 years. She has also contributed to a number of publications in the areas of adult health and fundamentals of nursing. Ms. Hogan is an ANCC-certified clinical specialist in medical-surgical nursing and is a member of Sigma Theta Tau.

Judy E. White, RNC, MA, MSN has taught at all levels of nursing, including LPN, diploma, associate degree and baccalaureate programs at schools of nursing in Kentucky, New York, and Alabama. Ms. White has contributed NCLEXRN test questions to numerous publications, and she has taught the pediatric component of NCLEX-RN Review Courses in New York and Kentucky. Currently, she is the Director of Nursing and Nurse Educator at Vital Care, Inc., a home infusion pharmaceutical company that provides continuing education to nurses.

Item#:
9780130304520
Your Price:
483.50
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Out of Stock
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For undergraduate and graduate level courses that combines introductory statistics with data analysis or decision modeling.

A pragmatic approach to statistics, data analysis and decision modeling.

Statistics, Data Analysis & Decision Modeling focuses on the practical understanding of its topics, allowing readers to develop conceptual insight on fundamental techniques and theories. Evans dedication to present material in a simple and straightforward fashion is ideal for student comprehension.

Item#:
9780273768227
Your Price:
2960.75
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Description
Medical Biotechnology is designed as a textbook for undergraduate students of biotechnology, especially those who are pursuing a course in Human Molecular Genetics. Medical Biotechnology as a separate course is offered in a few universities and is increasingly finding favour as a mainstream discipline. Medical Biotechnology is a multidisciplinary subject that brings together the combined research and applications from the fields of r-DNA technology, microbiology and medicine. The book starts with a brief overview of biotechnology and healthcare. It then goes on to describe various therapeutical techniques based on DNA, RNA and proteins. Key topics like molecular pharming, drug design and delivery, chiral technology, regenerative medicine, nanomedicine and pharmacogenomics are dealt with in great detail. Emphasis is laid on management and analysis of clinical data, various processes involving biomolecules and the use of softwares to analyze genomes and proteomes. The topics are presented in a lucid, methodical way and care has been taken to keep the level of discussion simple. The various concepts are complemented by numerous practical examples and end-chapter exercises.
Bibliography
Dr. Pratibha Nallari is Professor, Department of Genetics, Osmania University. She has conducted research in several projects under the aegis of DBT, ICMR and the UGC. Her research interests include Genetic Epidemiology and Diagonostic Protein and Molecular Markers. She has also contributed research papers to several national and international journals. Dr. V.V. Rao is Faculty Member, Biotechnology Program, ICFAI Institute of Science and Technology, Hyderabad. He holds a PhD in Human Population Genetics and has over 25 years of research and teaching experience. He has contributed research papers to various journals and is a life member of Indian Society of Human Genetics.
Item#:
9780195699609
Your Price:
300.00
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Description
02
Bibliography

In Teaching Critical Thinking, renowned cultural critic and progressive educator bell hooks addresses some of the most compelling issues facing teachers in and out of the classroom today.

In a series of short, accessible, and enlightening essays, hooks explores the confounding and sometimes controversial topics that teachers and students have urged her to address since the publication of the previous best-selling volumes in her Teaching series, Teaching to Transgress and Teaching Community. The issues are varied and broad, from whether meaningful teaching can take place in a large classroom setting to confronting issues of self-esteem. One professor, for example, asked how black female professors can maintain positive authority in a classroom without being seen through the lens of negative racist, sexist stereotypes. One teacher asked how to handle tears in the classroom, while another wanted to know how to use humor as a tool for learning.

Addressing questions of race, gender, and class in this work, hooks discusses the complex balance that allows us to teach, value, and learn from works written by racist and sexist authors. Highlighting the importance of reading, she insists on the primacy of free speech, a democratic education of literacy. Throughout these essays, she celebrates the transformative power of critical thinking. This is provocative, powerful, and joyful intellectual work. It is a must read for anyone who is at all interested in education today.

Item#:
9780415968195
Your Price:
36325.60
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Out of Stock
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This market leader continues the basic theme of all previous editions: ""different costs for different purposes."" Cost Accounting, Ninth Edition, goes beyond cost accounting procedures and also stresses concepts, analyses and using cost accounting as a management tool.
Item#:
9780132329019
Your Price:
748.50
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Out of Stock
Description
First Principles of Economics is an introduction to economics by Richard Lipsey, the world renowned author of An Introduction to Positive Economics, and by Professor Colin Harbury, Emeritus Professor of Economics at City University. London. First Principles of Economics has the needs and abilities of A-level candidates continually in mind. Throughout the book priority is given to providing thoroughly understandable explanations of basic economic principles. Anything that might confuse or mislead is covered slowly and helpfully with the aid of clear diagrams, so that the student can understand exactly what each economic concept does and does not involve. First Principles of Economics is also suitable for those preparing for the economics examinations of the major professional bodies, and for first year undergraduates without A-level economics.
Item#:
9780297821205
Your Price:
5262.00
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Description
Successful web design teams depend on clear communication between developers and their clients-and among members of the development team. Wireframes, site maps, flow charts, and other design diagrams establish a common language so designers and project teams can capture ideas, track progress, and keep their stakeholders informed. In this all new edition of Communicating Design, author and information architect Dan Brown defines and describes each deliverable, then offers practical advice for creating the documents and using them in the context of teamwork and presentations, independent of methodology. Whatever processes, tools, or approaches you use, this book will help you improve the creation and presentation of your wireframes, site maps, flow charts, and other deliverables. The book now features: An improved structure comprising two main sections: Design Diagrams and Design Deliverables. The first focuses on the nuts and bolts of design documentation and the second explains how to pull it all together. New deliverable: design briefs, as well as updated advice on wireframes, flow charts, and concept models. More illustrations, to help designers understand the subtle variations and approaches to creating design diagrams. Reader exercises, for those lonely nights when all you really want to do is practice creating wireframes, or for use in workshops and classes. Contributions from industry leaders: Tamara Adlin, Stephen Anderson, Dana Chisnell, Nathan Curtis, Chris Fahey, James Melzer, Steve Mulder, Donna Spencer, and Russ Unger. ""As an educator, I have looked to Communicating Design both as a formal textbook and an informal guide for its design systems that ultimately make our ideas possible and the complex clear."" -Liz Danzico, from the Foreword
Item#:
9780321712462
Your Price:
2405.75
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Out of Stock
Description
The French Course Companion and Study Guide have been written specifically for the Languages B programme which will be taught from September 2011 with first assessment from May 2013. These two components are suitable for both Higher and Standard level students. These two components provide plenty of guidance and information about topics that students need to deal with the themes, text types and assessment required for the new Languages B Diploma programme. The Study Guide contains guidance on answering the new assessment questions; revision tips; study skills and in-depth analysis of the new assessment papers. The focus throughout is on helping students to know what to expect in the new assessment and how to prepare for this. New edition available now - ISBN 9780198390077
Item#:
9780199127375
Your Price:
940.00
Each
Out of Stock
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