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For undergraduate/graduate-level courses in Hospitality and Tourism Marketing.
THE most widely used Hospitality marketing text-comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries. An abundance of real-world examples and cases and experiential and internet exercises give students extraordinary insight into marketing situations they will actually encounter on the job.
For introductory undergraduate courses, and MBA-level MIS and Information Systems courses that want to integrate business with technology.
These authoritative authors continue to define the MIS course by providing comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision making in an exciting and interactive manner.
For course review on a specific topic, e.g., pediatric nursing, review for NCLEX-RN, and review for specialty training.
This resource provides a core content review of the subject in outline format. Each chapter opens with a brief outline, objectives, key terms with definitions, media box with summary of CD and CW content, as well as a pre-test. The pre-test and post-test guide the student through a self-paced review. Other features unique to this resource help further enhance the review process.
Mary Ann Hogan, RN, CS, MSN has been a nurse educator for 20 years, currently as a Clinical Assistant Professor at the University of Massachusetts, Amherst. She has taught in diploma, associate degree, and baccalaureate nursing programs. A former item writer for the CAT NCLEX-RN, Ms. Hogan has been teaching NCLEX-RN review courses throughout New England for the last 14 years. She has also contributed to a number of publications in the areas of adult health and fundamentals of nursing. Ms. Hogan is an ANCC-certified clinical specialist in medical-surgical nursing and is a member of Sigma Theta Tau.
Judy E. White, RNC, MA, MSN has taught at all levels of nursing, including LPN, diploma, associate degree and baccalaureate programs at schools of nursing in Kentucky, New York, and Alabama. Ms. White has contributed NCLEXRN test questions to numerous publications, and she has taught the pediatric component of NCLEX-RN Review Courses in New York and Kentucky. Currently, she is the Director of Nursing and Nurse Educator at Vital Care, Inc., a home infusion pharmaceutical company that provides continuing education to nurses.
For undergraduate and graduate level courses that combines introductory statistics with data analysis or decision modeling.
A pragmatic approach to statistics, data analysis and decision modeling.
Statistics, Data Analysis & Decision Modeling focuses on the practical understanding of its topics, allowing readers to develop conceptual insight on fundamental techniques and theories. Evans dedication to present material in a simple and straightforward fashion is ideal for student comprehension.
In Teaching Critical Thinking, renowned cultural critic and progressive educator bell hooks addresses some of the most compelling issues facing teachers in and out of the classroom today.
In a series of short, accessible, and enlightening essays, hooks explores the confounding and sometimes controversial topics that teachers and students have urged her to address since the publication of the previous best-selling volumes in her Teaching series, Teaching to Transgress and Teaching Community. The issues are varied and broad, from whether meaningful teaching can take place in a large classroom setting to confronting issues of self-esteem. One professor, for example, asked how black female professors can maintain positive authority in a classroom without being seen through the lens of negative racist, sexist stereotypes. One teacher asked how to handle tears in the classroom, while another wanted to know how to use humor as a tool for learning.
Addressing questions of race, gender, and class in this work, hooks discusses the complex balance that allows us to teach, value, and learn from works written by racist and sexist authors. Highlighting the importance of reading, she insists on the primacy of free speech, a democratic education of literacy. Throughout these essays, she celebrates the transformative power of critical thinking. This is provocative, powerful, and joyful intellectual work. It is a must read for anyone who is at all interested in education today.