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For undergraduate and graduate courses in marketing management.
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.
Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab Pearson's online tutorial and assessment platform.
Commonwealth Caribbean Administrative Law comprehensively explores the nature and function of administrative law in contemporary Caribbean society.
It considers the administrative machinery of Caribbean States; Parliament, the Executive and the Judiciary. It then examines the basis for judicial review of executive and administrative action in the Caribbean by looking at the statutory provisions that underpin this and the plethora of case law emerging from the region. The book will also look to how the courts in the Commonwealth Caribbean have sought to define principles of administrative law.
This book will also consider the alternative methods by which the rights of citizens are protected, including the use of tribunals and inquiries, as well as looking forward to the increasingly significant role of Caribbean Community law and bodies such as CARICOM and the OECS.
The text covers both analog and digital communications. It features worked examples and exercises for students to solve within chapters, helping them to master new concepts as they are introduced.
Renewable Energy Resources is a numerate and quantitative text. It covers the many renewables technologies implemented worldwide by harnessing sustainable resources, mitigating pollution and climate change, and providing cost effective services.
This fourth edition is extensively updated by John Twidell with global developments as underpinned by fundamental analysis and illustrated by case studies and worked examples. Efficiency of end-use and cost-effectiveness is emphasized. Each chapter begins with fundamental scientific theory, and then considers applications, environmental impact and socio-economic aspects, before concluding with Quick Questions for self-revision, Problems and new Exercises. Basic theory underlying the technologies is covered in succinct Reviews of electrical power, fluid dynamics, heat transfer and solid-state physics. Common symbols and cross-referencing apply throughout; essential data are tabulated in Appendices.
Renewable Energy Resources supports multidisciplinary masters degrees in science and engineering, and specialist modules at undergraduate level. Practicing scientists and engineers will find it a useful introductory text and reference book.