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06
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9780174450740
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7031.00
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Item#:
9780748735150
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1155.75
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For undergraduate/graduate-level courses in Hospitality and Tourism Marketing.

THE most widely used Hospitality marketing text-comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries. An abundance of real-world examples and cases and experiential and internet exercises give students extraordinary insight into marketing situations they will actually encounter on the job.

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9780131193789
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1238.00
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9780335227242
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8669.93
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For introductory undergraduate courses, and MBA-level MIS and Information Systems courses that want to integrate business with technology.

These authoritative authors continue to define the MIS course by providing comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision making in an exciting and interactive manner.

Item#:
9780132304610
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For undergraduate and graduate level courses that combines introductory statistics with data analysis or decision modeling.

A pragmatic approach to statistics, data analysis and decision modeling.

Statistics, Data Analysis & Decision Modeling focuses on the practical understanding of its topics, allowing readers to develop conceptual insight on fundamental techniques and theories. Evans dedication to present material in a simple and straightforward fashion is ideal for student comprehension.

Item#:
9780273768227
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2960.75
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Medical Biotechnology is designed as a textbook for undergraduate students of biotechnology, especially those who are pursuing a course in Human Molecular Genetics. Medical Biotechnology as a separate course is offered in a few universities and is increasingly finding favour as a mainstream discipline. Medical Biotechnology is a multidisciplinary subject that brings together the combined research and applications from the fields of r-DNA technology, microbiology and medicine. The book starts with a brief overview of biotechnology and healthcare. It then goes on to describe various therapeutical techniques based on DNA, RNA and proteins. Key topics like molecular pharming, drug design and delivery, chiral technology, regenerative medicine, nanomedicine and pharmacogenomics are dealt with in great detail. Emphasis is laid on management and analysis of clinical data, various processes involving biomolecules and the use of softwares to analyze genomes and proteomes. The topics are presented in a lucid, methodical way and care has been taken to keep the level of discussion simple. The various concepts are complemented by numerous practical examples and end-chapter exercises.
Bibliography
Dr. Pratibha Nallari is Professor, Department of Genetics, Osmania University. She has conducted research in several projects under the aegis of DBT, ICMR and the UGC. Her research interests include Genetic Epidemiology and Diagonostic Protein and Molecular Markers. She has also contributed research papers to several national and international journals. Dr. V.V. Rao is Faculty Member, Biotechnology Program, ICFAI Institute of Science and Technology, Hyderabad. He holds a PhD in Human Population Genetics and has over 25 years of research and teaching experience. He has contributed research papers to various journals and is a life member of Indian Society of Human Genetics.
Item#:
9780195699609
Your Price:
300.00
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Description
02
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In Teaching Critical Thinking, renowned cultural critic and progressive educator bell hooks addresses some of the most compelling issues facing teachers in and out of the classroom today.

In a series of short, accessible, and enlightening essays, hooks explores the confounding and sometimes controversial topics that teachers and students have urged her to address since the publication of the previous best-selling volumes in her Teaching series, Teaching to Transgress and Teaching Community. The issues are varied and broad, from whether meaningful teaching can take place in a large classroom setting to confronting issues of self-esteem. One professor, for example, asked how black female professors can maintain positive authority in a classroom without being seen through the lens of negative racist, sexist stereotypes. One teacher asked how to handle tears in the classroom, while another wanted to know how to use humor as a tool for learning.

Addressing questions of race, gender, and class in this work, hooks discusses the complex balance that allows us to teach, value, and learn from works written by racist and sexist authors. Highlighting the importance of reading, she insists on the primacy of free speech, a democratic education of literacy. Throughout these essays, she celebrates the transformative power of critical thinking. This is provocative, powerful, and joyful intellectual work. It is a must read for anyone who is at all interested in education today.

Item#:
9780415968195
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36325.60
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First Principles of Economics is an introduction to economics by Richard Lipsey, the world renowned author of An Introduction to Positive Economics, and by Professor Colin Harbury, Emeritus Professor of Economics at City University. London. First Principles of Economics has the needs and abilities of A-level candidates continually in mind. Throughout the book priority is given to providing thoroughly understandable explanations of basic economic principles. Anything that might confuse or mislead is covered slowly and helpfully with the aid of clear diagrams, so that the student can understand exactly what each economic concept does and does not involve. First Principles of Economics is also suitable for those preparing for the economics examinations of the major professional bodies, and for first year undergraduates without A-level economics.
Item#:
9780297821205
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5262.00
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02
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Power Electronics Basics: Operating Principles, Design, Formulas, and Applications provides fundamental knowledge for the analysis and design of modern power electronic devices. This concise and user-friendly resource:



  • Explains the basic concepts and most important terms of power electronics


  • Describes the power assemblies, control, and passive components of semiconductor power switches


  • Covers the control of power electronic devices, from mathematical modeling to the analysis of the electrical processes


  • Addresses pulse-width modulation, power quality control, and multilevel, modular, and multicell power converter topologies


  • Discusses line-commutated and resonant converters, as well as inverters and AC converters based on completely controllable switches


  • Explores cutting-edge applications of power electronics, including renewable energy production and storage, fuel cells, and electric drives

Power Electronics Basics: Operating Principles, Design, Formulas, and Applications supplies graduate students, industry professionals, researchers, and academics with a solid understanding of the underlying theory, while offering an overview of the latest achievements and development prospects in the power electronics industry.

Item#:
9780367655976
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17083.72
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The new edition of the bestselling Blackstone's Magistrates' Court Handbook provides a complete practical guide for the busy practitioner. Incorporating essential extracts from the Magistrates' Court Sentencing Guidelines, it offers all you need in one trustworthy source. Covering all the key aspects of magistrates' court practice, the book focuses on the areas most likely to arise at short notice requiring an instant response from the advocate, as well as on those offences most frequently experienced at court, such as public order, drugs, weapons, driving, criminal damage, and sexual offences. Blackstone's Magistrates' Court Handbook 's easy-to-use pocket-sized format facilitates quick reading and instant decision-making. Tables, flow-charts, and a clear system of icons aid comprehension and speedy navigation. Cross-referencing to Blackstone's Criminal Practice 2014 provides you with easy access to in-depth commentary.
Bibliography
Anthony Edwards is Senior Partner of TV Edwards, a duty solicitor, a supervisor for the specialist fraud panel and a higher courts advocate (Criminal Courts). He has served at almost every level of committee in the criminal justice system and is currently a member of the Council of Justice, of the editorial board of Criminal Law Review, and a member of the Law Commission's advisory group on criminal law. He is also one of the country's leading trainers in criminal law.
Item#:
9780199677634
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8098.00
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Description
06
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This book provides practical guidance on what remains the single most important statutory basis for police duties and powers in England and Wales, the Police and Criminal Evidence Act 1984 and its Codes of Practice. The second edition has been fully updated and includes revised and expanded case studies and diagrams. There is further information dealing with the application of the Act for those outside the police charged with investigating offences, such as Revenue and Customs, the Armed Forces, security officers and Community Support Officers. Amendments to the Codes of Practice, including Code A (December 2008), Codes B, C and D (January 2008), and Codes E and F (April 2010), are also included. With the aid of check-lists, flow-charts and illustrative examples, this book gives excellent guidance on how the procedures and requirements of the Act apply to common every day scenarios facing police officers, as well as other persons charged with the investigation of offences. The appendices contain the full text of the Act, in addition to the latest version of the Codes of Practice. This is an essential reference source which the busy police officer or legal practitioner cannot afford to be without.
Item#:
9780199595242
Your Price:
1657.00
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