Description

The Oxford Children's Dictionary is illustrated in colour and aimed at readers at KS2, YR3-6 and P4-7 fo Scotland. *20,000 colour headwords *150 colour illustrations *Pronunciation guides for difficult words eg. guerrilla, ricochet *Information on word origins eg. rickshaw *No confusing abbreviations - word classes (parts of speech) and inflections written in full *Usage help to encourage accurate of language *Up-to-date example sentences and phrases show how words are used in context *Useful introduction and key on how to get the best out of the dictionary

Description

Imagine you had the opportunity to teach your marketing module from within the marketing department of a top company? This third edition of Marketing maintains the fresh and practice- focused approach for which it has become so popular, and continues to provide students with a truly unique insight into the fascinating world of a marketing practitioner through informative and engaging bespoke video interviews with those in the industry. - How did a youth engagement agency Livity use young people's affiliation for music to raise awareness of Childline? - What social media campaign did Virgin Media decide upon to promote superfast broadband? - How did BBH go about shifting reader perceptions of the Guardian newspaper? - Which message did Budweiser Budvar decide to develop in order to build strong emotional links with its customers? Fully integrated with the topics covered in the textbook, each practitioner interview demonstrates how marketing problems are approached and solved in the real world. Hear from an international mix of companies including Virgin Media, Orange, Bartle Bogle Hegarty, Brompton Bicycle, Oxfam, BrainJuicer, Budweiser Budvar in the Czech Republic, Systembolaget in Sweden, and RAK Bank in the UAE. Theory is firmly set in context for students through extensive use of integrated examples and mini cases within each chapter featuring companies such as twitter, itunes, and Red Bull, and covering marketing in a global context discussing Unilever operating in China, Nestle marketing in Malaysia, and a company selling halal meat in North London. Review and discussion questions conclude each chapter bringing together the themes discussed and encouraging students to engage with the material. Links to seminal papers throughout each chapter also present the opportunity to take this learning further, if desired. Employing their trademark lively writing style, the authors continue to encourage students to explore beyond the classical marketing perspectives, provoking them into thinking critically about how they would approach marketing issues. Students will learn the theory that supports those skills vital to successfully engaging with marketing across all areas of society, from dealing with sceptical consumers, selling products to the government, and deciding which pricing approach to adopt, through to the ethical implications of marketing to children, and being aware of how to use social networking sites to their advantage. Supporting both students and lecturers are the accompanying online resources: For lecturers: - Access exclusive video interviews of marketers from well-known organizations including Virgin Media and BBH to share with your students and help make marketing theory relevant to them - Save time by using the fantastic bank of additional resources including PowerPoint slides, comprehensive library of YouTube clips, test bank and tutorial activities to help support your teaching. For students: - Learn from the top recruitment professionals on the attributes they look for in graduates entering the workplace - Explore the latest developments in digital marketing and social media - Download our expert authors' podcasts to learn and revise on the go - Check you've really understood with a wealth of multiple choice questions, worksheets and activities

Bibliography

Paul Baines is Professor of Political Marketing and Programme Director MSc in Management, Cranfield School of Management, Cranfield University. He is author/co-author of more than a hundred published articles, book chapters and books, particularly on political marketing issues. Paul is an experienced author and editor whose publications include books on PR, marketing research, political marketing and strategy. Paul's marketing consultancy projects have included work for a variety of large public and private organisations including a high-profile football club, a large aerospace maintenance company, a national charity, an advertising agency, an awarding body, government departments, and a private jet start-up company. He operates his own strategic marketing / research consultancy, Baines Associates Limited. Twitter: @drpaulbaines Chris Fill is a Director of Fillassociates, who develop and deliver learning materials related to marketing and corporate communications. Formerly Principal Lecturer at the University of Portsmouth, Chris now works with a variety of private and not-for-profit organizations including several publishers. He is a Fellow of the Chartered Institute of Marketing where he was the Senior Examiner for the marketing communications modules, and more recently the Professional Postgraduate Diploma, Managing Corporate Reputation. In addition to numerous papers published in a range of academic journals, he has written or contributed to over 40 books, including his market leading and internationally recognised textbook, Marketing Communications, now in its 7th edition.

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This best-selling dictionary has been fully revised by a team of computer specialists, making it the most up-to-date and authoritative guide to computing available. With expanded coverage of networking and databases, feature spreads on key topics, e.g. XML, and the addition of biographical entries, it is a comprehensive reference work encompassing all aspects of the subject. Containing over 6,500 entries -many new to this edition- it is as valuable for home and office users as it is indispensible for students of computing. Recommended web links for many entries, accessible via the Dictionary of Computing companion website, provide valuable further information. It also contains coverage of computer terms in industry, school, work, education, and the home, including the Internet, multimedia, networks and databases, and security. Terms are defined in a jargon-free and concise manner with helpful examples where relevant. This dictionary is suitable for anyone who uses computers, and is ideal for students of computing and the related fields of IT, maths, physics, media communications, electronic engineering, and natural sciences.

Description

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Bibliography

This best-selling dictionary has been fully revised by a team of computer specialists, making it the most up-to-date and authoritative guide to computing available. With expanded coverage of networking and databases, feature spreads on key topics, e.g. XML, and the addition of biographical entries, it is a comprehensive reference work encompassing all aspects of the subject. Containing over 6,500 entries -many new to this edition- it is as valuable for home and office users as it is indispensible for students of computing. Recommended web links for many entries, accessible via the Dictionary of Computing companion website, provide valuable further information. It also contains coverage of computer terms in industry, school, work, education, and the home, including the Internet, multimedia, networks and databases, and security. Terms are defined in a jargon-free and concise manner with helpful examples where relevant. This dictionary is suitable for anyone who uses computers, and is ideal for students of computing and the related fields of IT, maths, physics, media communications, electronic engineering, and natural sciences.

Description

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The new and updated edition of the USA TODAY bestseller and most popular Spanish dictionary provides easy reference for educators and language learners everywhere.

Now in its Sixth Edition, this national bestselling Spanish to English dictionary and go-to reference guide for educators everywhere quickly guides users to the right word in every situation. David Pharies has drawn from our current vernacular to make additions and improvements that will benefit students, teachers, home schoolers, and travelers alike. It includes:

* 6,000 new entries reflecting todays linguistic and cultural changes
* Updated words and meanings, including slang, everyday expressions, and essential terms from medicine, business, digital technology, and sports
* Expanded delimiters for more accurate word selection
* Bilingual guides to grammar, pronunciation, parts of speech, suffixes, and regular and irregular verbs

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Description

This leading dictionary contains over 6,150 entries covering all aspects of food and nutrition, diet and health. Jargon-free definitions make this a valuable dictionary that clearly explains even the most technical of nutritional terms. From absinthe to zymogens, it covers types of food (including everyday foods and little-known foods, e.g. payusnaya), nutritional information, vitamins, minerals, and key scientific areas including metabolism and genomics. This new and fully revised edition features many entry-level web links, updated and conveniently accessible via the Dictionary of Food and Nutrition companion website, providing relevant extra information. Expanded appendices contain a wealth of useful material, including Recommended Daily Allowance lists. An essential A-Z for nutritionists, food manufacturers, caterers, health-care students, food science/technology students, and anyone who has an interest in, or enjoys, food and wants to find out more about what they eat.

Description

This lively and rigorous book provides guidance on planning and conducting postgraduate research. Divided into four parts, each of which looks at a different stage of the process, it covers everything from choosing a research area and selecting appropriate methodologies to analysing data and learning from feedback. Chapters contain both active and reflective tasks to help readers develop the skills needed to produce a high-quality dissertation or thesis and offer supportive advice on establishing successful working relationships with supervisors and peers.

Clear and accessible in its approach, this book is an indispensable introduction to successful research for postgraduates of all disciplines.

Bibliography

GINA WISKER is Head of the Centre of Learning and Teaching at the University of Brighton, UK. In 2005, she was awarded a National Teaching Fellowship for her work in learning support. She is the author of The Good Supervisor.

Description

Containing over 3,100 entries on all aspects of both human and physical geography, this best-selling dictionary is the most authoritative single-volume reference work of its kind. It includes coverage of cartography, surveying, meteorology, climatology, ecology, population, industry, and development. Worked examples and diagrams are provided for many entries, including 15 new illustrations. All existing entries have been fully revised and updated for this new edition, and there is now expanded coverage of Geographical Information Systems (GIS), and glacial geomorphology, as well as the inclusion of more international examples within definitions, broadening its coverage considerably. The dictionary includes more than 400 new entries, including economies of scope, marginalization, rurality, and tax havens and offshore financial centres. Recommended web links are suggested for many entries, accessible and kept up to date via the Dictionary of Geography companion website. Packed with clear, concise, and authoritative information, this A-Z reference is an essential companion for all students and teachers of geography.

Bibliography

Susan Mayhew has taught geography at every level - from Year 7 to undergraduate - for 45 years, and is dedicated to the demystification of geography.

Description

This best-selling dictionary which contains over 650 up-to-date words and concepts. Each entry is in alphabetical order and along with a clear and straightforward definition, has a fun and informative colour illustration or diagram to help explain the meaning. Cross references link to other useful words in this dictionary so it is easy to build up science vocabulary quickly. The colourful, modern design and simple layout make it easy to find the word you need, and fully understand it. This is an essential and invaluable tool that demystifies science and explains terminology and concepts in an accessible way for primary children.