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ActionsFor undergraduate and graduate courses in marketing management.
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.
Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab Pearson's online tutorial and assessment platform.
Renewable Energy Resources is a numerate and quantitative text. It covers the many renewables technologies implemented worldwide by harnessing sustainable resources, mitigating pollution and climate change, and providing cost effective services.
This fourth edition is extensively updated by John Twidell with global developments as underpinned by fundamental analysis and illustrated by case studies and worked examples. Efficiency of end-use and cost-effectiveness is emphasized. Each chapter begins with fundamental scientific theory, and then considers applications, environmental impact and socio-economic aspects, before concluding with Quick Questions for self-revision, Problems and new Exercises. Basic theory underlying the technologies is covered in succinct Reviews of electrical power, fluid dynamics, heat transfer and solid-state physics. Common symbols and cross-referencing apply throughout; essential data are tabulated in Appendices.
Renewable Energy Resources supports multidisciplinary masters degrees in science and engineering, and specialist modules at undergraduate level. Practicing scientists and engineers will find it a useful introductory text and reference book.