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For undergraduate and graduate courses in marketing management.
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.
Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab Pearson's online tutorial and assessment platform.
This revision guide provides concise coverage of the central topics within Social Psychology, presented within a framework designed to help you focus on assessment and exams. The guide is organised to cater for QAA and BPS recommendations for course content. A final chapter revisiting topics from a critical perspective has been included to cater for this increasingly popular approach. Sample questions, assessment advice and exam tips drive the organisation within chapters so you are able to grasp and marshal your thoughts towards revision of the main topics. Features focused on critical thinking, practical applications and key research will offer additional pointers for you in your revision process and exam preparation.
A companion website provides supporting resources for self testing, exam practice, answers to questions in the book, and links to further resources.