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For undergraduate and graduate courses in marketing management.
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.
Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab Pearson's online tutorial and assessment platform.
Commonwealth Caribbean Administrative Law comprehensively explores the nature and function of administrative law in contemporary Caribbean society.
It considers the administrative machinery of Caribbean States; Parliament, the Executive and the Judiciary. It then examines the basis for judicial review of executive and administrative action in the Caribbean by looking at the statutory provisions that underpin this and the plethora of case law emerging from the region. The book will also look to how the courts in the Commonwealth Caribbean have sought to define principles of administrative law.
This book will also consider the alternative methods by which the rights of citizens are protected, including the use of tribunals and inquiries, as well as looking forward to the increasingly significant role of Caribbean Community law and bodies such as CARICOM and the OECS.
Ezeulu, headstrong chief priest of the god Ulu, is worshipped by the six villages of Umuaro. But he is beginning to find his authority increasingly under threat - from his rivals in the tribe, from those in the white government and even from his own family. Yet he still feels he must be untouchable - surely he is an arrow in the bow of his God? Armed with this belief, he is prepared to lead his people, even if it means destruction and annihilation. Yet the people will not be so easily dominated.
Spare and powerful, Arrow of God is an unforgettable portrayal of the loss of faith, and the struggle between tradition and change. Continuing the epic saga of the community in Things Fall Apart, it is the second volume of Achebe's African trilogy, and is followed by No Longer at Ease.
Can be used alongside any CSEC® textbook currently on the market
Features a range of exam-type practice questions
Icons are used to identify the different types of exam questions
Key learning points are highlighted at the beginning of each topic
Includes a glossary of common typing errors when preparing typescript
Answers to all questions are available online
Useful summaries are given throughout the text highlighting key points
Boxed material gives case study detail for different Caribbean countries to provoke thought and discussion
Activities, definitions and examples encourage analysis and understanding
Structured response questions, essay-style questions and practice test questions aid exam preparation
A research component at the end of each chapter provides guidance on how to complete a study based on the themes covered
Module 3 offers detailed information guiding students through the research itself, from identifying a problem to presenting, analysing and discussing findings
Multiple Choice questions with answer keys are included for Modules 1 & 2