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This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside the United States.
For undergraduate and graduate consumer behavior courses.
The text that set the standard for consumer behavior study.
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
The tenth edition captures the impact of new media on consumer behavior and focuses on the marketers' ability to learn more about customers' purchases in order to implement strategy with greater precision.
The MBA Handbook is a solid support guide for students studying for their MBA, providing advice about the whole MBA process, including choosing a course and examining post-MBA job opportunities. It can be used either to support a specific study skills unit on the course or as student reference and support beyond the classroom - it therefore has a lot of value for distance-learning students.
For the introductory finance course-undergraduate corporate finance or financial management-required at all undergraduate business schools.
Get the picture and develop a fundamental understanding of finance.
Students often miss the big picture, viewing finance as a set of unrelated topics, tools, and techniques. In order to help students see the big picture, this text provides an introduction to financial decision-making that links the concepts to four key principles of finance.
Sheridan Titman joins Arthur J. Keown and John D. Martin as a new co-author in the eleventh edition. Together, this author team has incorporated significant revisions that weave currency, relevance, and real-world issues into the pages of this well-know finance text.
MyFinanceLab New Design is now available for this title! MyFinanceLab New Design offers:
- One Place for All of Your Courses. Improved registration experience and a single point of access for instructors and students who are teaching and learning multiple MyLab/Mastering courses.
- A Simplified User Interface. The new user interface offers quick and easy access to Assignments, Study Plan, eText & Results, as well as additional option for course customization.
- New Communication Tools. The following new communication tools can be used to foster collaboration, class participation, and group work.
- Email: Instructors can send emails to their entire class, to individual students or to instructors who has access to their course.
- Discussion Board: The discussion board provides students with a space to respond and react to the discussions you create. These posts can also be separated out into specific topics where students can share their opinions/answers and respond to their fellow classmates' posts.
- Chat/ ClassLive: ClassLive is an interactive chat tool that allows instructors and students to communicate in real time. ClassLive can be used with a group of students or one-on-one to share images or PowerPoint presentations, draw or write objects on a whiteboard, or send and received graphed or plotted equations. ClassLive also has additional classroom management tools, including polling and hand-raising.
- Enhanced eText. Available within the online course materials and offline via an iPad app, the enhanced eText allows instructors and students to highlight, bookmark, take notes, and share with one another.
Introduces commonly used words, shapes and objects with appealing and familiar illustrations with a focus on fruit and vegetables
Aids coordination and fine motor skills
Speaking and listening skills can be developed through a discussion of the pictures
Encourages children to explore different colour combinations
The words on each page can be used to build vocabulary
Includes an About section offering tips and advice for parents
Provides space at the back of the book for children to draw freely on their own
Case studies, mini stories and illustrations which provide contexts for learning and help children to integrate new knowledge into their own experiences
Group, pair and individual activities using different learning styles to help children develop healthy attitudes and behaviours
Colourful illustrations which help to bring each topic to life
Playful characters which will appeal to young learners
Teacher's Books for each level are freely available to download online
'All animals are equal - but some are more equal than others'
When the downtrodden animals of Manor Farm overthrow their master Mr Jones and take over the farm themselves, they imagine it is the beginning of a life of freedom and equality. But gradually a cunning, ruthless élite among them, masterminded by the pigs Napoleon and Snowball, starts to take control. Soon the other animals discover that they are not all as equal as they thought, and find themselves hopelessly ensnared as one form of tyranny is replaced with another.
'It is the history of a revolution that went wrong - and of the excellent excuses that were forthcoming at every step for the perversion of the original doctrine,' wrote Orwell for the first edition of Animal Farm in 1945. Orwell wrote the novel at the end of 1943, but it almost remained unpublished; its savage attack on Stalin, at that time Britain's ally, led to the book being refused by publisher after publisher. Orwell's simple, tragic fable has since become a world-famous classic.
This Penguin Modern classics edition includes an introduction by Malcolm Bradbury.
Updated second edition to include:
scope and sequence charts
clear structure within each chapter
Teacher's Guides with each level
exam practice CD for Level 6
2-colour WBs up to level 2
combined SB and WB approach at level K