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A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners.
Item#:
9780199590230
Your Price:
1978.00
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Designed to help children develop their vocabulary and learn to recognise whole words, this delightful book makes an ideal first ABC dictionary for young children on the threshold of learning to read. It is beautifully illustrated by award winning artist Chris Fisher (Parents Magazine Gold Award, 1998).

* Follow the animal characters to explore wonderful words for every letter of the alphabet

* Every word is used in a sentence with delightful pictures to share and talk about

* An alphabet on every page helps children learn how to look for and find words

* For ages 3+

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Pioneers in dictionary publishing since 1819

Item#:
9780007203482
Your Price:
1014.00
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05
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The home of trusted Caribbean dictionaries

The worlds best-selling mini dictionary specially adapted for the Caribbean. It is fully up-to-date, including the most popular new words to enter the English language, for example biodiesel, meme, vape.

The ideal portable companion for all. This handy little dictionary gives you practical knowledge in your pocket. It contains clear definitions for all the words you need on a daily basis and provides tips on spelling and grammar, and help with difficult pronunciations.

 Includes words on the Jamaica GSAT list, plus specially compiled Caribbean content

 Includes key US spelling variants and US vocabulary

The clear layout makes the content easily accessible and suitable for quick look-up. Includes an up-to-date supplement tackling problems of style and etiquette in everything from letters to emails to social media sites.

85,000 words, meanings, and phrases

Item#:
9780008273743
Your Price:
923.00
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05
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The Oxford Phonics Spelling Dictionary is an easy home and school reference tool. It supports the teaching of reading and spelling through synthetic phonics. Supported by the Floppy's Phonics Sounds and Letters Programme, it follows the Alphabetic Code Chart showing the sounds and alternative spellings that children will need to learn to become proficient readers and spellers. The words are ordered by initial sound and there are subsections to show how the same sounds appear in the middle or at the end of a word. The long vowel sounds and their alternative spellings appear in a separate section within the dictionary. This unique dictionary makes it easy to explain how 'sun' and 'Cinderella' both start with the 's' sound and how 'dance' has the same 's' sound at the end, while 'egg' and 'eat' start with the same letter but different sounds. With colourful illustrations by Alex Brychta and the familiar Oxford Reading Tree characters, this is a fun way to prepare for the phonics screening check. There is additional phonics support material and audio on the Oxford Owl website, http://www.oxfordowl.co.uk. For more downloadable word games, puzzles, and activities go online to www.oxforddictionaries.com/schools.
Item#:
9780192734136
Your Price:
1393.00
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05
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This is a major new edition of the Little Oxford English Dictionary, offering the most accurate and up-to-date coverage of essential, everyday vocabulary. Based on evidence from the Oxford English Corpus, a unique databank with hundreds of millions of words of English, it provides a fresh selection of 90,000 words, phrases, and definitions. Definitions are given in a clear, simple style, avoiding technical language, and are easier to understand than ever before, and there are hundreds of notes on spelling and grammar to help you get it right. A brand-new Factfinder centre section gives easy access to information on topics such as countries and their capitals, kings and queens, and weights and measures, as well as help with spelling and punctuation. A new, clear design makes the Little Oxford English Dictionary easy to use, and ideal for use at school, at home, and in the office.
Item#:
9780198614388
Your Price:
2156.00
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06
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This best-selling dictionary is an authoritative and comprehensive source of jargon-free legal information. It contains over 4,200 entries that clearly define the major terms, concepts, processes, and the organization of the English legal system. This is a reissue with new covers and essential updates to account for recent changes. Highlighted feature entries discuss key topics in detail, for example adoption law, the appeals system, statement of terms of employment, and terrorism acts, and there is a useful Writing and Citation Guide that specifically addresses problems and established conventions for writing legal essays and reports. Now providing more information than ever before, this edition features recommended web links for many entries, which are accessed and kept up to date via the Dictionary of Law companion website. Described by leading university lecturers as 'the best law dictionary' and 'excellent for non-law students as well as law undergraduates', this classic dictionary is an invaluable source of legal reference for professionals, students, and anyone else needing succinct clarification of legal terms. Focusing primarily on English law, it also provides a one-stop source of information for any of the many countries that base their legal system on English law.
Item#:
9780199669868
Your Price:
2858.00
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With headwords in colour, and quirky character illustrations, this dictionary recounts the absorbing and fascinating history of thousands of words. This new edition takes a fresh look at the cool and curious words we use, and tells the stories of where words come from, whether they are to do with food, the supernatural, fashion, invented words, or words from the 80s, 90s, and noughties. Who ate the first sandwich? Where does abracadabra come from? Would you really be spooked by a zombie? John Ayto, top word expert entertains all ages from eight to eighty with this informative and humorous dictionary.
Item#:
9780199112210
Your Price:
1539.00
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Item#:
9780199109326
Your Price:
1298.00
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This work contains over 400 maths words in alphabetical order. It presents straightforward definitions supported by examples, colourful artwork, and diagrams. It also contains an illustrated section at the back on themes such as symbols, tables and useful formulae. It provides support for parents for the mathematical words children are required to use at school. Peter Patilla is a key infant maths specialist and the author of ""My First Oxford Maths Dictionary"", ""Starting Off With"", and ""My First Books of"" series. He not only writes but advises and consults for publishers and INSET.
Item#:
9780199109319
Your Price:
1111.00
Each
Out of Stock
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The home of trusted Mandarin dictionaries for everyday language learning.

A modern Chinese to English and English to Chinese dictionary. This edition has been specially designed to meet the needs of learners of both Mandarin Chinese and English. A clear layout, up-to-date coverage of everyday words and phrases, and a handy travel supplement make this dictionary the ideal portable companion.

Written for learners of Mandarin Chinese or English for study or travel. It is ideal for anyone who needs a wealth of reliable information in a portable format, with a practical phrasefinder supplement for travellers.

To help with the pronunciation of Chinese words, the dictionary includes Pinyin for all Chinese headwords, translations, phrases and examples. Pinyin is the official phonetic system for transcribing Chinese characters into the Roman alphabet, and is accepted in all Chinese-speaking countries.

Also includes simplified and traditional Chinese characters. Simplified characters are generally used in mainland China and Singapore, while traditional characters are mainly used in Taiwan, Hong Kong and Macau.

The radical index is a clear guide to looking up Chinese characters, helping the user to navigate the dictionary and find Chinese characters without knowing their pronunciation.

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Pioneers in dictionary publishing since 1819

Item#:
9780008141837
Your Price:
1293.00
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This updated edition of the Oxford Junior Illustrated Dictionary features over 4,000 entries in alphabetical order, new illustrations and photographs in a contemporary and easy-to-use design. Entries are simple and clear, and include numbered meanings, word classes, inflections and example sentences. Easy to find design with the full alphabet on every page, and coloured tabs dividing the alphabet into quartiles, the letter of the page is highlighted, and guide words show the words starting and finishing each page. Children quickly learn how to find their way around and build their alphabetical reference skills. What's more there are linked fun word activities for school and home on the www.oxforddictionaries.com/schools website.
Item#:
9780192732606
Your Price:
2135.00
Each
Out of Stock
Description
05
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The Oxford Mini School Spanish Dictionary is the perfect bilingual dictionary for pupils aged 10+ learning Spanish. Key features include:  An ideal, easy-to-use, quick reference tool  Specifically written for schools and linking in with MFL curriculum requirements  Vocabulary includes cross-curricular words from ICT, maths, and other subjects  An essential verb table list in the centre with English translations for different tenses  The dictionary is divided into two parts: Spanish-English and English-Spanish  A simple layout with the alphabet down the side of each page, and clear print helping pupils to navigate the dictionary  A handy mini-size format with a new eco-friendly binding, perfect for school bags and for taking on holiday
Item#:
9780192757098
1435.0000
Your Price:
1343.00
Each
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