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An indispensable guide to starting your business from scratch
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Think you know how to launch a successful business? Think again.
Courtney and Carter Reum know startups. As early investors in the likes of Lyft, Pinterest and SpaceX, as well as founders of a multi-million-dollar company, theyve seen what makes some businesses thrive and some fail.
Now, they draw on what theyve learnt to offer a holistic guide to building your business. They reveal that most of the received wisdom is wrong and offer counterintuitive examples from the likes of Airbnb, Uber and Facebook that chart a different path. From initial idea to exit strategy, these startup shortcuts offer an unexpected new route to success.
Praise for Shortcut Your Startup
Shortcut Your Startup shows you how to launch a sustainable startup so that both you and your business can thrive. Arianna Huffington
Courtney and Carter Reum reveal the tools and tactics that many of the most successful startups use to disrupt, scale and succeed. Tony Robbins
Carter and Courtney echo what we increasingly know to be true: entrepreneurial success isnt about pedigree and popularity but about pounding the pavement, taking smart risks and trusting your instincts. Sophia Amurosu, author of #GIRLBOSS
In Shortcut Your Startup, Courtney and Carter share the best insights from their own ventures as well as what theyve learned through their vast network. Keith Ferrazzi, author of Never Eat Alone
Who is the most powerful woman in the room? Shes the one who can raise a million dollars in a minute. Shes the one who can command the attention of a group of any size from one person to five thousand. Shes the one who can sell anything to anyone. And she can be you.
As a senior executive at Christies, leader in her field, and one of Gotham magazines Most Influential Women in New York, Lydia Fenet knows firsthand that the one skill that can set women apart in both their personal life and career is the ability to sell. The Most Powerful Woman in the Room Is You equips you with everything you need to knowfrom how to sell authentically and how to network (or die), to the importance of never apologizing (start negotiating instead), how to perfect your poker face, and always, always, tell the truth. Most of all, she offers plenty of encouragement to take ownership in your position and look for opportunities to innovate.
Filled with additional case studies, thoughtful insights, and meaningful advice from some of the most powerful and successful women in business, fashion, journalism, sports, and the arts, The Most Powerful Woman in the Room Is You is an insightful, inspiring guide for women who are trying to claim their own seat at the table (New York Journal of Books).
Popular television presenter and champion of craft Stephanie Weightman brings her expert knowledge to the world of sugarcraft, with her pioneering new techniques for stencilling on cakes. Inspiring results are achieved with only simple techniques and basic cake-decorating materials. Learn how to use food stencils to produce your own sumptuous works of cake craft. This book includes full instructions on the materials you will need, basic techniques for covering cakes with a variety of ingredients, and an extensive section showcasing Stephanie's stencil techniques.
* 15 stunning step-by-step projects
* Simple techniques for sumptuous results
* Includes shaped cakes, tiered cakes, mini cakes and cupcakes
**NOW A MAJOR NETFLIX FILM**
Stamped from the Beginning is a redefining history of anti-Black racist ideas that dramatically changes our understanding of the causes and extent of racist thinking itself.
Its deeply researched and fast-moving narrative chronicles the journey of racist ideas from fifteenth-century Europe to present-day America through the lives of five major intellectuals - Puritan minister Cotton Mather, President Thomas Jefferson, fiery abolitionist William Lloyd Garrison, brilliant scholar W.E.B. Du Bois, and legendary anti-prison activist Angela Davis - showing how these ideas were developed, disseminated and eventually enshrined in American society.
Contrary to popular conception, it reveals that racist ideas did not arise from ignorance or hatred. Instead, they were devised and honed by some of the most brilliant minds of each era, including anti-slavery and pro-civil rights advocates, who used their gifts and intelligence wittingly or otherwise to rationalize and justify existing racial disparities in everything from wealth to health.
Seen in this piercing new light, racist ideas are shown to be the result, not the cause, of inequalities that stretch back over centuries, brought about ultimately through economic, political, and cultural self-interest.
In forcing us to reconsider our most basic assumptions about racism and also about ourselves, Stamped from the Beginning leads us to a true understanding on which to build a real foundation for change.
**INCLUDED IN BARACK OBAMA'S BLACK HISTORY MONTH READING LIST**