How do we define retail spaces to maintain commerciality and the 'experience' to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment.

This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles. Examples are used to highlight and amplify the theoretical narratives existing in consumer spaces and their representations. Interviews provide invaluable advice from all levels of industry.

When designing, producing or installing a visual merchandising concept, this book will encourage you to generate individual and self directed designs - this is the ultimate visual guide to merchandising for fashion.

The Best-Selling Leadership Book of All Time Just Got Better!

The fully revised and updated 25th Anniversary Edition of Maxwell's New York Times bestseller provides clear guidance on how to become an effective leader in today's world.

You'll learn the key principles of successful leadership such as vision, influence, responsibility and commitment. It highlights ways to set goals for yourself and your team while maintaining emotional balance during difficult times. Each law is backed up by inspiring and practical examples from Maxwell's personal experience.

John Maxwell has gone through every word of this book and updated it for the next generation of leaders, adding new insights to these timeless laws and incorporating lessons learned since he originally wrote the book. He removed dated stories and replaced them with fresh ones that apply to todays world of business.

What he didn't change are the powerful leadership truths that have been helping people become better leaders for the last quarter century. This is still the best book on leadership people can buy, whether they want to:

• Learn leadership on their own,
• Develop as leaders in a group, or
• Teach leadership to others as a mentor.

The 21 Irrefutable Laws of Leadership is essential reading for anyone looking to better understand what it takes to be a great leader and achieve success in their chosen profession.