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Global Marketing (Paperback)

Item #: 9780273766711 
Author
Keegan, Warren, et al
Publisher
Pearson Education Limited
Edition Statement
7th edition
7056.00
Each
Quantity:
Quantity Price
1 7056.00
9780273766711
Description

For undergraduate and graduate global marketing courses.

The excitement, challenges, and controversies of global marketing.

Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.