Terms and phrases such as ""the global village"" and ""the medium is the message"" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.

This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as ""the global village"" and ""the medium is the message"" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.

There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.

Samuel Selvon (the unusual Indian surname appears to be Tamil) was born on 20 May 1923, into a middle-class Presbyterian family in San Fernando, the southern city of Trinidad. His half-Scottish, half-Indian mother looked after the home, while his Madrasee father tended his dry-goods store in San Fernando. His mother, who spoke Hindi and English fluently, encouraged her children to be similarly bilingual, but Sam confesses that he eventually managed only a few words and common phrases. Young Sam attended two Canadian Mission primary schools. One in San Fernando, and the other nearby. He remembers fondly that at the latter, Grant C M School, he received warm encouragement in English Composition from a particular teacher. Sam moved on to Naparima College in San Fernando, another Canadian Mission institute, and during an undistinguished academic career, developed an abiding love for his two favourite subjects, English Language and English Literature. It was at Naparima College that he became a voracious reader.

In 1944, Selvon won a short story contest with a piece submitted to The Naval Bulletin, a publication of RNVR. He wrote both prose and poetry, often discarding what he wrote. One poem, however, was kept, and was later broadcast on the BBC radio programme 'Caribbean Voices' while Selvon was still in Trinidad. From RNVR, at the end of World War II, Selvon became a wireless operator with the Port of Spain Gazette, and shortly after, moved to the rival Trinidad Guardian. He spent three years with the newspaper, and left as sub-editor of special features.

Feeling that Trinidad was stifling his growing interest in creative writing, Selvon left for England in March, 1950, aboard the same ship as George Lamming, whom he had met before but did not know well. In London, Selvon, unable to secure a position in journalism, freelanced, publishing articles on various subjects. He later became a clerk in the Indian Government Civil Service Department in London. Needing a change, after twenty-eight years, Selvon left England in 1978 for Canada, where he resides. At present, he is writer-in-residence at the University of Calgary, teaching and working on a new novel, which seeks to explore the rich intricacies of the Trinidadian psyche.

 Study notes