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Updated second edition to include:
scope and sequence charts
clear structure within each chapter
Teacher's Guides with each level
exam practice CD for Level 6
2-colour WBs up to level 2
combined SB and WB approach at level K
Case studies, mini stories and illustrations which provide contexts for learning and help children to integrate new knowledge into their own experiences
Group, pair and individual activities using different learning styles to help children develop healthy attitudes and behaviours
Colourful illustrations which help to bring each topic to life
Playful characters which will appeal to young learners
Teacher's Books for each level are freely available to download online
Case studies, mini stories and illustrations which provide contexts for learning and help children to integrate new knowledge into their own experiences
Group, pair and individual activities using different learning styles to help children develop healthy attitudes and behaviours
Colourful illustrations which help to bring each topic to life
Playful characters which will appeal to young learners
Teacher's Books for each level are freely available to download online
Case studies, mini stories and illustrations which provide contexts for learning and help children to integrate new knowledge into their own experiences
Group, pair and individual activities using different learning styles to help children develop healthy attitudes and behaviours
Colourful illustrations which help to bring each topic to life
Playful characters which will appeal to young learners
Teacher's Books for each level are freely available to download online
Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today's sports management students, and equip future managers with the tools they need to succeed.
Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations. It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy. Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses.
John Beech is a Senior Research Fellow at Coventry University, where he is the Head of Sport and Tourism at the Centre for Sustainable Regeneration
Simon Chadwick is Professor of Sport Business Strategy and Marketing, and Director of the Centre for the International Business of Sport, at Coventry University.
Follow the Editors on Twitter: @JohnBeech @Prof_Chadwick
Case studies, mini stories and illustrations which provide contexts for learning and help children to integrate new knowledge into their own experiences
Group, pair and individual activities using different learning styles to help children develop healthy attitudes and behaviours
Colourful illustrations which help to bring each topic to life
Playful characters which will appeal to young learners
Teacher's Books for each level are freely available to download online