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The Oxford First Illustrated Maths Dictionary supports the curriculum and gives your child a head start in understanding first maths concepts. Organised alphabetically, this dictionary gives simple and clear meanings for over 300 maths words and concepts, from 'add' to 'zero'. Each entry is illustrated with child-friendly artwork plus diagrams, including some Numicon shapes and figures, to explain, add meaning, and support the definition. Expertly-levelled supplementary material in an illustrated section at the back lists the everyday vocabulary children will come across in their maths lessons - topics included are days of the week, months of the year, numbers, and apparatus used in class. It is the perfect companion to the Oxford First Illustrated Science Dictionary. Go online for downloadable word games, puzzles, and activities on the www.oxforddictionaries.com/schools website.

Description

The Oxford First Illustrated Science Dictionary supports the curriculum and gives your child a head start in understanding first scientific words. Organised alphabetically, this dictionary gives simple and clear meanings for over 300 scientific words and concepts, from 'abdomen' to 'zoo'. Each entry is illustrated with child-friendly artwork plus diagrams to explain, add meaning, and support the definition. Expertly-levelled supplementary material in an illustrated section at the back lists the everyday vocabulary children will come across in their science lessons including the equipment used in class. It is the perfect companion to the Oxford First Illustrated Maths Dictionary. Go online for downloadable word games, puzzles, and activities on the www.oxforddictionaries.com/schools website.

Description

Imagine you had the opportunity to teach your marketing module from within the marketing department of a top company? This third edition of Marketing maintains the fresh and practice- focused approach for which it has become so popular, and continues to provide students with a truly unique insight into the fascinating world of a marketing practitioner through informative and engaging bespoke video interviews with those in the industry. - How did a youth engagement agency Livity use young people's affiliation for music to raise awareness of Childline? - What social media campaign did Virgin Media decide upon to promote superfast broadband? - How did BBH go about shifting reader perceptions of the Guardian newspaper? - Which message did Budweiser Budvar decide to develop in order to build strong emotional links with its customers? Fully integrated with the topics covered in the textbook, each practitioner interview demonstrates how marketing problems are approached and solved in the real world. Hear from an international mix of companies including Virgin Media, Orange, Bartle Bogle Hegarty, Brompton Bicycle, Oxfam, BrainJuicer, Budweiser Budvar in the Czech Republic, Systembolaget in Sweden, and RAK Bank in the UAE. Theory is firmly set in context for students through extensive use of integrated examples and mini cases within each chapter featuring companies such as twitter, itunes, and Red Bull, and covering marketing in a global context discussing Unilever operating in China, Nestle marketing in Malaysia, and a company selling halal meat in North London. Review and discussion questions conclude each chapter bringing together the themes discussed and encouraging students to engage with the material. Links to seminal papers throughout each chapter also present the opportunity to take this learning further, if desired. Employing their trademark lively writing style, the authors continue to encourage students to explore beyond the classical marketing perspectives, provoking them into thinking critically about how they would approach marketing issues. Students will learn the theory that supports those skills vital to successfully engaging with marketing across all areas of society, from dealing with sceptical consumers, selling products to the government, and deciding which pricing approach to adopt, through to the ethical implications of marketing to children, and being aware of how to use social networking sites to their advantage. Supporting both students and lecturers are the accompanying online resources: For lecturers: - Access exclusive video interviews of marketers from well-known organizations including Virgin Media and BBH to share with your students and help make marketing theory relevant to them - Save time by using the fantastic bank of additional resources including PowerPoint slides, comprehensive library of YouTube clips, test bank and tutorial activities to help support your teaching. For students: - Learn from the top recruitment professionals on the attributes they look for in graduates entering the workplace - Explore the latest developments in digital marketing and social media - Download our expert authors' podcasts to learn and revise on the go - Check you've really understood with a wealth of multiple choice questions, worksheets and activities

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Paul Baines is Professor of Political Marketing and Programme Director MSc in Management, Cranfield School of Management, Cranfield University. He is author/co-author of more than a hundred published articles, book chapters and books, particularly on political marketing issues. Paul is an experienced author and editor whose publications include books on PR, marketing research, political marketing and strategy. Paul's marketing consultancy projects have included work for a variety of large public and private organisations including a high-profile football club, a large aerospace maintenance company, a national charity, an advertising agency, an awarding body, government departments, and a private jet start-up company. He operates his own strategic marketing / research consultancy, Baines Associates Limited. Twitter: @drpaulbaines Chris Fill is a Director of Fillassociates, who develop and deliver learning materials related to marketing and corporate communications. Formerly Principal Lecturer at the University of Portsmouth, Chris now works with a variety of private and not-for-profit organizations including several publishers. He is a Fellow of the Chartered Institute of Marketing where he was the Senior Examiner for the marketing communications modules, and more recently the Professional Postgraduate Diploma, Managing Corporate Reputation. In addition to numerous papers published in a range of academic journals, he has written or contributed to over 40 books, including his market leading and internationally recognised textbook, Marketing Communications, now in its 7th edition.

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The fourth edition of this book which is highly recommended for students, teachers and technicians. Updated to cover all the latest developments in this field with many new articles and illustrations.

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Professor David Howard is head of the Media Engineering Research Group in the Department of Electronics at the University of York. He is a Fellow of the Institute of Electrical Engineering and lives in York.

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This best-selling dictionary has been fully revised by a team of computer specialists, making it the most up-to-date and authoritative guide to computing available. With expanded coverage of networking and databases, feature spreads on key topics, e.g. XML, and the addition of biographical entries, it is a comprehensive reference work encompassing all aspects of the subject. Containing over 6,500 entries -many new to this edition- it is as valuable for home and office users as it is indispensible for students of computing. Recommended web links for many entries, accessible via the Dictionary of Computing companion website, provide valuable further information. It also contains coverage of computer terms in industry, school, work, education, and the home, including the Internet, multimedia, networks and databases, and security. Terms are defined in a jargon-free and concise manner with helpful examples where relevant. This dictionary is suitable for anyone who uses computers, and is ideal for students of computing and the related fields of IT, maths, physics, media communications, electronic engineering, and natural sciences.

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Ideal for all Spanish language learners, with specific attention to the vocabulary encountered by students using ¿Qué Hay?, the market-leading Spanish course for 11-14-year-olds. Essential curriculum words are highlighted with a key to help prepare for exams Full colour thematic 'Using Your Spanish' section appeals to young learners with photos and artwork which reflect the Caribbean culture, clothes and landscape, and featuring Latin American Spanish. More than 850 new and up-to-date words, senses and example sentences added from across different subjects Easy navigation with outstandingly clear translations, language support and colour alphabet tabs on every page Bite-size information boxes give local cultural information and support on tricky language issues Full tables in the middle of the dictionary show irregular verbs and regular verbs in a clear and simple way. Extended entries in tinted panels on important function words, have clear explanations of usage and there are footnotes throughout

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This best-selling dictionary has been fully revised by a team of computer specialists, making it the most up-to-date and authoritative guide to computing available. With expanded coverage of networking and databases, feature spreads on key topics, e.g. XML, and the addition of biographical entries, it is a comprehensive reference work encompassing all aspects of the subject. Containing over 6,500 entries -many new to this edition- it is as valuable for home and office users as it is indispensible for students of computing. Recommended web links for many entries, accessible via the Dictionary of Computing companion website, provide valuable further information. It also contains coverage of computer terms in industry, school, work, education, and the home, including the Internet, multimedia, networks and databases, and security. Terms are defined in a jargon-free and concise manner with helpful examples where relevant. This dictionary is suitable for anyone who uses computers, and is ideal for students of computing and the related fields of IT, maths, physics, media communications, electronic engineering, and natural sciences.

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Carefully targeted to support secondary school students with their independent reference skills, this English Dictionary for Schools has clear signposting, an accessible design, and expertly levelled definitions, making it the perfect language resource for schoolwork and GCSE preparation. Key features include:  Vocabulary geared towards the KS3 curriculum and GCSEs  Support with language context including carefully levelled example sentences from the best children's books and teen fiction  Subject-specific vocabulary labels for cross-curricular use across school subjects  Topic panels for additional language support, especially in grammar, spelling, and punctuation  Related words, word families, and antonyms  Extended word histories for wider language reference  Powered by the Oxford Children's Corpus - a unique electronic database of millions of words written by and for children

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A one-stop dictionary & thesaurus for upper primary school. The Oxford School Dictionary & Thesaurus combines a comprehensive dictionary at the top of the page with a companion thesaurus at the bottom, for the upper primary student moving into secondary school. Key features include:  The only combined school dictionary & thesaurus for students ten years plus  A perfect fit for delivering the curriculum for Y6/P6, leading to Y7/S1  The dictionary contains clear simple definitions, up-to-date example sentences, and support on spelling, grammar and punctuation  The thesaurus provides thousands of up-to-date synonyms, arranged by the meaning that is closest to that of the headword  Comprehensive one-volume language support on spelling, grammar, and punctuation, as well as synonyms and writing tips  Easy navigation with headwords in colour, alphabet and virtual alphabet tabs on every page  For children ages 10-11 years or in Year 6  Sturdy binding for durability  Created using the Oxford Children's Corpus, a unique electronic database of millions of words of writing for children

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The new and updated edition of the USA TODAY bestseller and most popular Spanish dictionary provides easy reference for educators and language learners everywhere.

Now in its Sixth Edition, this national bestselling Spanish to English dictionary and go-to reference guide for educators everywhere quickly guides users to the right word in every situation. David Pharies has drawn from our current vernacular to make additions and improvements that will benefit students, teachers, home schoolers, and travelers alike. It includes:

* 6,000 new entries reflecting todays linguistic and cultural changes
* Updated words and meanings, including slang, everyday expressions, and essential terms from medicine, business, digital technology, and sports
* Expanded delimiters for more accurate word selection
* Bilingual guides to grammar, pronunciation, parts of speech, suffixes, and regular and irregular verbs