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How do we define retail spaces to maintain commerciality and the 'experience' to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment.
This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles. Examples are used to highlight and amplify the theoretical narratives existing in consumer spaces and their representations. Interviews provide invaluable advice from all levels of industry.
When designing, producing or installing a visual merchandising concept, this book will encourage you to generate individual and self directed designs - this is the ultimate visual guide to merchandising for fashion.
Morris examines the campaigns and tenure of three of Jamaica's longest-serving prime ministers and assesses the communication strategies used to market their government's programmes and policies. By analysing the successes and failures of administrations between 1972 and 2006, he offers insight on the best approaches for connecting with and engaging citizens through effective communication.
The Best-Selling Leadership Book of All Time Just Got Better!
The fully revised and updated 25th Anniversary Edition of Maxwell's New York Times bestseller provides clear guidance on how to become an effective leader in today's world.
You'll learn the key principles of successful leadership such as vision, influence, responsibility and commitment. It highlights ways to set goals for yourself and your team while maintaining emotional balance during difficult times. Each law is backed up by inspiring and practical examples from Maxwell's personal experience.
John Maxwell has gone through every word of this book and updated it for the next generation of leaders, adding new insights to these timeless laws and incorporating lessons learned since he originally wrote the book. He removed dated stories and replaced them with fresh ones that apply to todays world of business.
What he didn't change are the powerful leadership truths that have been helping people become better leaders for the last quarter century. This is still the best book on leadership people can buy, whether they want to:
- Learn leadership on their own,
- Develop as leaders in a group, or
- Teach leadership to others as a mentor.
The 21 Irrefutable Laws of Leadership is essential reading for anyone looking to better understand what it takes to be a great leader and achieve success in their chosen profession.
Packed with full-colour images from contributors such as Vivienne Westwood, Stella McCartney, Edun and People Tree, A Practical Guide to Sustainable Fashion is a much-needed handbook for both students and professionals in the fashion and textile industries.
Beginning with a reflection on current models of fashion design and production, this book introduces the key issues associated with the production, use and disposal of fashion clothing and gives step-by-step guidance on how to identify and evaluate the potential impacts of a garment during the design process.
Featuring industry perspectives and studio-based exercises, the final five chapters of the book explore a range of ways in which designers can reduce the negative impacts associated with the life cycle of fashion garments. Packed with innovative examples of best practice from international designers and brands, these chapters present each key stage in the life cycle of a fashion garment and explore approaches such as low-impact textiles techniques, mono-materiality, zero waste techniques, upcycling, repair and maintenance techniques and closed-loop design systems.
A Practical Guide to Sustainable Fashion offers an overview of the following topics: garment design; sourcing and selecting fabrics and techniques; pattern making and toiling; garment construction; distribution; clothing care and maintenance; reuse and re-manufacture; and material recycling; and it also covers the following sustainable design approaches: design for empathy; using mono materials; zero waste techniques; design for durability; engaging with local communities; design for need; reducing laundering; design for repair; upcycling; and design for closed-loop systems.
Learn to unplug from the busyness of life and make time for real, spirit-nourishing connection.
Women today are more fatigued, burned out, and overwhelmed than ever. You may feel like your life is franticthat you're running on empty. In When Less Becomes More, you'll learn how to live a life of more in a world that often overwhelms to the point of burnout.
Smartphones constantly ping and alert and demand your attention. And social media can eat up hours of your days with mindless scrolling and tapping while leaving you feeling empty and lonely. Add to that family commitments, work that is accessible around the clock, and overscheduling, and you have a life that can feel out of control.
In When Less Becomes More, bestselling author Emily Ley takes you on a journey out of that empty place and shows you how to fill your wells with the nourishment that only true connection can provide. She also presents some radical concepts that push against the tethers of modern life, with the promise that more of the good stuff comes when we say yes to less of what keeps us empty:
- Less Noise, More Calm
- Less Fake, More Real
- Less Rush, More Rhythm
- Less Liking, More Loving
- Less Distraction, More Connection
- Less Chasing, More Cherishing
- Less Stuff, More Treasures
When Less Becomes More will help you build a life based on your core values instead of slipping into a life dictated by society or what's ""normal."" Because you weren't made for normal. You were made for morefor a life of fullness, dreaming, and lasting joy.
The information in this book is geared especially toward people with type 2 diabetes, primarily because 9095 percent of those with diabetes have type 2. Type 1 is more rare, but most of the treatment and lifestyle suggestions given here are helpful for both.
A Q&A format, organized by topic for quick reference, provides authoritative but understandable answers to a range of questions, such as:
Is diabetes a dangerous disease?
Should I tell my supervisor and coworkers that I have diabetes?
Will the medication Im taking for depression affect my blood sugar?
This book is a perfect companion to a health-care team and is sure to become a trusted reference as you live with diabetes.