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Description

The Oxford Student's Mathematics Dictionary supports the curriculum and gives comprehensive coverage of the key maths terminology that students in secondary school need for GCSE and beyond. The dictionary contains over 1000 mathematical concepts in alphabetical order, with related words listed under each headword. There are feature panels on key topics such as fractions, geometry, logic, probability, units of measurement, and trigonometry, all fully supported by 2-colour diagrams and illustrations. Clear, accessible definitions and cross referencing give full clarity to complex mathematical entries. It is the ideal companion to the Oxford Student's Science Dictionary. Downloadable learning resources, activities, puzzles, and much more are available for additional online support at www.oxforddictionaries.com/schools

Description

The Oxford Student's Science Dictionary supports the curriculum and gives comprehensive coverage of the key scientific terminology that students in secondary school need for GCSE and beyond. The dictionary contains over 1000 scientific words and phrases in alphabetical order, with related words listed under each headword. There are feature panels on key topics such as electricity, classification, metals, and the periodic table, all fully supported by 2-colour diagrams and illustrations. Clear, accessible definitions and cross referencing give full clarity to complex scientific entries. It is the ideal companion to the Oxford Student's Mathematics Dictionary. Downloadable learning resources, activities, puzzles, and much more are available for additional online support at www.oxforddictionaries.com/schools

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Fully revised and brought up to date. The easiest way to learn Chinese for all students with the clearest layout and entry structure. Each Chinese word and translation has a Pinyin transcription as well as Chinese characters.

Designed for those starting to learn Chinese. The dictionary covers everyday language in both Chinese and English, so you can be sure of having access to all the vocabulary you need.

• All English translations underlined, Pinyin transcription of Chinese characters, and thousands of examples show you how to use the translation in context.
• Contains a supplement giving practical guidance on communicating in natural Chinese, and a guide to writing Chinese characters.
• Hundreds of helpful language notes throughout the dictionary text.
• Clear layout ensures that you can find what you want quickly and easily.
• Free online study material available www.collins.co.uk/easyresources

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From the beginning, the Shorter Oxford English Dictionary was intended to be an abridgement of the full Oxford English Dictionary. The first editor, William Little, was appointed in 1902. He worked on it until his death in 1922, after which the dictionary was completed by H. W. Fowler, Jessie Coulson, and C. T. Onions. The First Edition was published in 1933, in two volumes. The Second Edition, published in 1936, contained about 3,000 revisions and additions. The Third Edition (1944) contained an appendix of addenda and corrigenda, and this edition was reprinted several times with corrections and additions, the most significant being in 1973, with enlarged addenda (now running to over 70 pages) and a major revision of all the etymologies. The New Shorter was prepared under the editorship of Lesley Brown 1980-1993. It was the first complete revision of the dictionary, being in fact not so much an overhaul of the existing text as a reabridgement of the OED and its Supplements. The Fifth Edition was published in 2002, and reverted to the name Shorter Oxford English Dictionary to emphasize the link between this 2-volume dictionary and the original 20-volume OED. The Sixth Edition of the Shorter Oxford English Dictionary provides a complete update of this unique reference work. Based on the 20-volume Oxford English Dictionary, the Shorter Oxford English Dictionary contains an incredible one-third of the coverage of the Oxford English Dictionary, is just one-tenth of the size, and includes all words in current English from 1700 to the present day, plus the vocabulary of Shakespeare, the Bible and other major works in English from before 1700. The new edition, with a new introductory essay by language expert David Crystal on the History of English, includes 2,500 new words and senses, plus thousands of antedatings of existing words, drawing on the huge ongoing research project for the Oxford English Dictionary and the wealth of information on language in use provided by the Oxford English Corpus. In addition, the work includes many new quotations from recent authors, a refreshed design, and a complete review of spelling forms and defining vocabulary, making it the most authoritative reference work available for both modern and historical English. For scholars and everyone with a serious interest in the English language, the Shorter Oxford English Dictionary is an unrivalled resource, providing a unique description of the historical development of the language together with excellent coverage of current English. The Sixth Edition showcases the best of the traditional strengths of the Shorter Oxford English Dictionary, while bringing it up to date in its scholarship and research, in the design and layout, and in its treatment of the changing face of English.

Description

The Oxford Children's Dictionary is illustrated in colour and aimed at readers at KS2, YR3-6 and P4-7 fo Scotland. *20,000 colour headwords *150 colour illustrations *Pronunciation guides for difficult words eg. guerrilla, ricochet *Information on word origins eg. rickshaw *No confusing abbreviations - word classes (parts of speech) and inflections written in full *Usage help to encourage accurate of language *Up-to-date example sentences and phrases show how words are used in context *Useful introduction and key on how to get the best out of the dictionary

Description

The Oxford First Illustrated Maths Dictionary supports the curriculum and gives your child a head start in understanding first maths concepts. Organised alphabetically, this dictionary gives simple and clear meanings for over 300 maths words and concepts, from 'add' to 'zero'. Each entry is illustrated with child-friendly artwork plus diagrams, including some Numicon shapes and figures, to explain, add meaning, and support the definition. Expertly-levelled supplementary material in an illustrated section at the back lists the everyday vocabulary children will come across in their maths lessons - topics included are days of the week, months of the year, numbers, and apparatus used in class. It is the perfect companion to the Oxford First Illustrated Science Dictionary. Go online for downloadable word games, puzzles, and activities on the www.oxforddictionaries.com/schools website.

Description

The Oxford First Illustrated Science Dictionary supports the curriculum and gives your child a head start in understanding first scientific words. Organised alphabetically, this dictionary gives simple and clear meanings for over 300 scientific words and concepts, from 'abdomen' to 'zoo'. Each entry is illustrated with child-friendly artwork plus diagrams to explain, add meaning, and support the definition. Expertly-levelled supplementary material in an illustrated section at the back lists the everyday vocabulary children will come across in their science lessons including the equipment used in class. It is the perfect companion to the Oxford First Illustrated Maths Dictionary. Go online for downloadable word games, puzzles, and activities on the www.oxforddictionaries.com/schools website.

Description

Imagine you had the opportunity to teach your marketing module from within the marketing department of a top company? This third edition of Marketing maintains the fresh and practice- focused approach for which it has become so popular, and continues to provide students with a truly unique insight into the fascinating world of a marketing practitioner through informative and engaging bespoke video interviews with those in the industry. - How did a youth engagement agency Livity use young people's affiliation for music to raise awareness of Childline? - What social media campaign did Virgin Media decide upon to promote superfast broadband? - How did BBH go about shifting reader perceptions of the Guardian newspaper? - Which message did Budweiser Budvar decide to develop in order to build strong emotional links with its customers? Fully integrated with the topics covered in the textbook, each practitioner interview demonstrates how marketing problems are approached and solved in the real world. Hear from an international mix of companies including Virgin Media, Orange, Bartle Bogle Hegarty, Brompton Bicycle, Oxfam, BrainJuicer, Budweiser Budvar in the Czech Republic, Systembolaget in Sweden, and RAK Bank in the UAE. Theory is firmly set in context for students through extensive use of integrated examples and mini cases within each chapter featuring companies such as twitter, itunes, and Red Bull, and covering marketing in a global context discussing Unilever operating in China, Nestle marketing in Malaysia, and a company selling halal meat in North London. Review and discussion questions conclude each chapter bringing together the themes discussed and encouraging students to engage with the material. Links to seminal papers throughout each chapter also present the opportunity to take this learning further, if desired. Employing their trademark lively writing style, the authors continue to encourage students to explore beyond the classical marketing perspectives, provoking them into thinking critically about how they would approach marketing issues. Students will learn the theory that supports those skills vital to successfully engaging with marketing across all areas of society, from dealing with sceptical consumers, selling products to the government, and deciding which pricing approach to adopt, through to the ethical implications of marketing to children, and being aware of how to use social networking sites to their advantage. Supporting both students and lecturers are the accompanying online resources: For lecturers: - Access exclusive video interviews of marketers from well-known organizations including Virgin Media and BBH to share with your students and help make marketing theory relevant to them - Save time by using the fantastic bank of additional resources including PowerPoint slides, comprehensive library of YouTube clips, test bank and tutorial activities to help support your teaching. For students: - Learn from the top recruitment professionals on the attributes they look for in graduates entering the workplace - Explore the latest developments in digital marketing and social media - Download our expert authors' podcasts to learn and revise on the go - Check you've really understood with a wealth of multiple choice questions, worksheets and activities

Bibliography

Paul Baines is Professor of Political Marketing and Programme Director MSc in Management, Cranfield School of Management, Cranfield University. He is author/co-author of more than a hundred published articles, book chapters and books, particularly on political marketing issues. Paul is an experienced author and editor whose publications include books on PR, marketing research, political marketing and strategy. Paul's marketing consultancy projects have included work for a variety of large public and private organisations including a high-profile football club, a large aerospace maintenance company, a national charity, an advertising agency, an awarding body, government departments, and a private jet start-up company. He operates his own strategic marketing / research consultancy, Baines Associates Limited. Twitter: @drpaulbaines Chris Fill is a Director of Fillassociates, who develop and deliver learning materials related to marketing and corporate communications. Formerly Principal Lecturer at the University of Portsmouth, Chris now works with a variety of private and not-for-profit organizations including several publishers. He is a Fellow of the Chartered Institute of Marketing where he was the Senior Examiner for the marketing communications modules, and more recently the Professional Postgraduate Diploma, Managing Corporate Reputation. In addition to numerous papers published in a range of academic journals, he has written or contributed to over 40 books, including his market leading and internationally recognised textbook, Marketing Communications, now in its 7th edition.